Treatment for Music video

 

The song that we chose for our music video is called Heavy from ‘The Rasmus’ which is 4 minutes long. The genre of out song is rock as it involves elements of love and emotion. The theme is quite slow and sad as it will show the feelings of a boy towards a girl who leaves him. The primary target audience for our music video will be young people and teenagers as this is the sort of music statistically young people listen to. There no limit of age as we have chosen the secondary audience to be adults and others who are interested to watch this.

In our music video we will use different camera angles and different shot types to represent various feelings and emotions to symbolise what is happening within our music video in the mise-en-scene. Special effects such as cut fade and dissolve create such transitions between each scene from one scene to another which attract the attention of the audience’s eye whereas in our group we will aim to produce such effects to make our music video unique and unconventional. We also would want to add an effect which is a black and white effect often used to show flashbacks as we also will be showing flashbacks to show the memories that the boy has of the girl.

In our music video we have a narrative that we are going to be showing while our music is being played. We have chosen our song and by looking at the lyrics we have decided what type of story to show depending of the words that have been said.

So our narrative starts off with a boy (the main boy) with his girlfriend in a flashback as they are both very happy however he is then shown in front of a black background singing, and close ups to his face are shown to show his emotions as he seems very upset. Whenever the chorus comes we will show the same background and the boy singing however the parts that are left in the verses we will show different days where he follows his girlfriend around as she is with her new boyfriend. We show close ups of how he feels and what she feels about him. During the end we will show the boy following her as usual but then he has a car accident and he dies, she runs towards him as we will show shot reverse shots and close ups to show the emotion of the girl as she cries and if left with a tear in her eye.

For our music video we will need 8 actors which consist of 1 boy; who will be the main character, the girl and her new boyfriend, a few friends that will be with the girl as we will show the boy being ignored. For these 8 characters we will be holding auditions within our college and making posters which will be around the whole college building. We will invite people and ask them to play a little role and if we like it we will ask them to act for us in our music video, by doing these auditions we will see which people are suitable for playing a role for us.

 We have many different locations which will be shown in during our music video. We will show places like a park, a flat etc. we main prop that we will use is a Red hat, which will symbolise and represent many things such as love, piece, rock. This will make our music video look unconventional and unique.